Who recommends Toilet Duck?

Companies have a tried and tested strategy to promote a product. This is paying a firm for conducting a survey on the condition that the results will meet the company's requirements. In such a case the survey invariably shows that consumers are very enthusiastic about the new product.


A recent example is Humley, which makes artificial intelligence (AI) chatbots. They claim to have gauged consumer frustrations and preferences regarding online experiences within the travel and hospitality industries.

Guess what? Over ¾ of Americans would lean heavily on chatbots to improve the online travel experience. And 62% of users still find it difficult to find the right deal. Nearly half of respondents (49%) visit 4-7 websites to find a hotel within their budget.

Online boekenTravelers book wrong flights

Humley also claims the survey demonstrates that the process of booking travel arrangements online can still be a misleading and somewhat tiresome task. But their wildest claim is undoubtedly that ¼ of users surveyed have booked the wrong flight, hotel or rental service due to the website being confusing.

Wow, they surely need a chatbot! Small wonder that Humley claims that "travelers are looking for new ways to find deals on all facets of their travel arrangements. It is clear that chatbots have caught their attention as a much-needed and helpful tool."

Artificial intelligence

Adam Harrold

Adam Harrold

What follows is Humley's selling point: "Not all chatbots are equally adept of helping consumers navigate deals, book flights or rooms or learn about destinations," says Adam Harrold, Humley's managing director.

And he adds: "At Humley, we have taken a unique approach to AI-powered chatbot by equipping them with natural language capabilities. As a result, they provide users with an authentic and natural experience that makes it simple to find the most relevant and useful information that travelers seek." He sounds like a salesman of used cars.

Survey results

Other survey results support this picture: "⅔ of those surveyed would find a chatbot useful (40%) or very useful (26%) in managing all of their business and work travel arrangements. Dealing with travel chatbots may soon become a common preference."

Finally, Humley concludes from the survey: "It is obvious that consumers desire a chatbot to assist them with both booking travel, as well as dealing with travel-related enquiries." And just to be sure they repeat their warning that "not all chatbots are created equal." Read: our chatbot is the best.

Advertizing slogan

Thus, Humley re-uses an advertising slogan that was used in the Netherlands in the 1990s: "We, the people at Toilet Duck, recommend Toilet Duck". In the Netherlands the slogan is still being used as a general saying to dispute the independence of an expert when his statements align with his self-interest.

Tags: chatbot, confusing websites, online bookings, artificial intelligence

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