Suzy McLeod, her two children, and her parents, fly from Bristol, UK to Alicante, Spain on Ryanair. The airline only permits to print out boarding passes two weeks in advance of departure.
As Ms. McLeod's trip lasts 15 days, she is unable to print out the cards for the return flight prior to her departure. In Spain she is staying at a rural villa without internet access, so she cannot print out the passes there either.
At the airport Ryanair charges €60 per person for printing out a boarding
card, so €300 in total. Ms. McLeod writes about her experience on Facebook and adds: "Please ‘like’ if you think that's unfair.” More than 500,000 people appear to lend their support.
Among them is not Michael O'Leary, Ryanair's boss. He brands her “stupid” in not too civilized language.
In 2006, O'Leary decides to hedge fuel costs at the equivalent of $73 per barrel of oil. When the oil price falls below $61, Ryanair loses €15 million. O'Leary's response in The Telegraph: "We don't look bright. If we were bright we wouldn't be working for airlines."
He is fortunate that Ryanair does not charge its boss penalties for very expensive mistakes. It only charges passengers for minor mistakes.